Advertising

Finding the right channels to maximize on dollars spent. Keeping a tight grip on output to better, advertising metrics on a regular basis.

Advertising

Finding the right channels to maximize on dollars spent. Keeping a tight grip on output to better, advertising metrics on a regular basis.

Web Presence

Covers a intuitive and responsive website in line with the everchanging trends of the internet world, plus Social media handles to enable you to gather a fan base.

Strategizing

We start at the top and figure what it is that you want to achieve at the end. We wear your hat and think of what will make you happy and then hit the drawing board. The goal is always the last mile deliverable, and everything involved to reach it.

Creatives

Look and feel as they say is what makes the difference. Who better to know this but you. We put our hearts out while designing your creatives, just the way you put your heart out while designing and building someone's home.

Offline Products

We have the inhouse capability to create and deliver those products that help your customers make that decision. Be it walkthroughs, renderings, creating ads for offline mediums or any other support, we take pride in calling ourselves the one stop shop for all your marketing needs.

Lead generation and management

We believe that management of a lead is far more important than the process of generation. Our time tested 'Beats' platform helps ensure that every dollar spent on generating a lead is accounted for. Beats allows timely nurturing of leads to enable a higher closure percentage and far more satisfied customers for your brand.

Website & UX

A website is still an important aspect of natural search. We firmly believe that a good customer experience on site not only results in higher conversion but leads to better rankings on search engines.

Analytics & Training

Data, in itself are just random numbers unless interpreted well. SMT helps you understand key metrics that drive success, and make sense of these numbers.

Landing Page

SMT optimises the track to conversion. We do this by testing web pages, layouts, content, CTAs, hero images, value props and any other UX elements. We diligently create pages for our clients based on our knowledge of who their customer is, how they arrive on the websites and what they are trying to accomplish.

Search

Natural search is a key component of the digital strategy. Our focus is equally distributed towards keywords and targeting the right audience and delivery.

Data Planning

We are strategic planners. With access to media insight platforms, we take data seriously and aim to make sure we deliver on every brief, with our clients’ objective at the heart of our media planning.

User Testing

We fully understand that we need to go beyond landing page optimisation. We need to optimise customer experience, content mix, dwell times, depth of visit and landing pages.

Measure Conversion Rate

Data needs to be understood and insights found to take informed decisions. SMT offers an end to end solution, whether you want to test one page against another or actually run a multivariate test against segments.

Attribution

Attribution assignment across time and channel to assign value to the channel that led to the conversion. We help understand the complete mix of channels and which drive conversion value across buying cycles.

Paid Search

We connect business goals with their optimisation strategy and take the brief beyond ROI. Using a healthy mix of data, actionable analysis and expert strategy our optimised paid search yields the best outcome possible.

Display

SMT has the experience to position your brand in the online space. With our smart, real-time display purchasing, we offer a different approach for clients that reinvents display buying. With direct access to billions of impressions and a reliance on powerful audience and contextual data, we target the right customers at the right moment across their browsing experience.

Video

At SMT, we deliver your message to the right people at the right time with unique content. Businesses today have a huge audience on Video Platforms and just like other mediums, we ensure return on advertising spend to maximise efficiency.

Mobile

Responsive is the key word in todays digital planning and implementation. With our audience on the move constantly, everything that we work on is available on handheld devices to reach your audience 24x7, 365 days of the year.

Remarketing

Remarketing allows us to show ads to users who’ve previously visited your website as they browse the web, through the use of demographic targeting which is a powerful way to stay engaged with your target audience. The beauty of remarketing is the achievement of even higher conversions by combining other targeting methods, such as interest categories, demographics, or keyword campaigns.

Affiliates

Our complex set of affiliates and aggregators engage with us for brand protection on search, or incentivised incremental income through joint partnerships. This helps us deliver exceptional results at minimal costs.

Social

The internet is a communication channel between brands and their audience. SMT is able to react to social signals and buy better media on platforms such as Facebook and Twitter. The power of the audience helps us optimise our adverts. Social is an experience, which when executed well, delivers high performance.

Programmatic

SMT offers solutions that can help advertisers meet performance and brand marketing goals. Convergence, connectivity and technology are changing the pace of media as the industry moves into premium display properties with a range of audience, targeting and performance offerings.

Creation

Not only are we skilled at deploying content, we also create it. We do this for you and work closely with your partners to ensure a rich array of mediums, formats and channels and engage your target audience.

Audience Research

We understand the customer, then define and locate the target audience. Once we know who they are, we curate content that will delight, entertain and entice them to the brand.

Planning

Planning tops our media buying and content creation, as this is the culmination of market centric insights and context. Rather than keyword centric referrals, our thorough approach to target market analysis enables us to tackle our clients market with confidence and authority.

Social Audit

What does qualitative and quantitative assessment of content and practices look like? We make sure any social audit is centred around our clients’ business objectives. We conduct platform evaluations, a competitive analysis and an opportunity assessment to get the most out of social media.

Amplification

Curated content needs amplification and we can achieve this using social amplification, natural search amplification, paid search and other channels that boost engagement to delight the audience.

Advertising

Finding the right channels to maximize on dollars spent. Keeping a tight grip on output to better, advertising metrics on a regular basis

Web Presence

Covers a intuitive and responsive website in line with the everchanging trends of the internet world, plus Social media handles to enable you to gather a fan base

Strategizing

We start at the top and figure what it is that you want to achieve at the end. We wear your hat and think of what will make you happy and then hit the drawing board. The goal is always the last mile deliverable, and everything involved to reach it.